Mockups showing new site on various devices. (All images © 2016 by Pam Winters)
Mockups showing interior page of and gallery function on new site. (All images © 2016 by Pam Winters)
Home page of new (current) site. (All images © 2016 by Pam Winters)
Interior page of new (current) site. (All images © 2016 by Pam Winters)
Home page of previous site. (All images © 2016 by Pam Winters)
A New Website for a Vibrant Business
I’ve been working in web design ever since I started maintaining and building my own websites to showcase my art several years ago. Catherine Bachelier Smith of CBS Lifestylist was one of my first clients after I graduated from my web design and interactive media program and, along with a friend from the same program, we built a custom website for her. Over time, web design has evolved and the tools used to make websites have improved, one of the most significant changes being the advent and pervasive use of responsive design. We increasingly live, work and play in a mobile world, and, as a web designer, I know that having a responsive website that successfully functions, performs, transitions and delivers on a multitude of devices (and screen sizes) is an absolute necessity for any business serious about having an online presence.
For this project, I set up and customized a WordPress theme by StudioPress that Catherine picked out from a selection of possible themes we reviewed together. We discussed the goals of her business as an event planner and personal stylist, the type of audience she aims to attract as visitors to the site and how best to set up a site structure with pages and content that will work for her and her business objectives for a long time to come. In order for a site to deliver on its intended message and goals and be as hassle-free as possible for the client, I, as the web designer, make sure the site includes some important basics from the start, such as a user-friendly site structure, image optimization, server reliability, site security, and SEO-friendly content, to name a few things.
Additionally, it was very important that the new website accurately reflect Catherine’s aesthetics and branding. The theme we chose was customized to a great extent in order to leverage its assets and also integrate custom features and functionality that spoke to Catherine’s specific tastes and needs. I enjoyed the project challenge, and she couldn’t have been more thrilled with the final result!